SERM — Search Engine Reputation Management
The task of SERM is displacing pages with objectionable content from search results. Then the target audience will stop seeing such pages, and users will not get to them from search engines.
The main task of SERM is to push unwanted search results down as far as possible. As a result of thought-out actions, the target audience will stop seeing pages with negative texts, and users will not get to them when searching on search engines.
How SERM works
We create positive or neutral reviews on reputable platforms that crowd out negative reviews.
To displace negative reviews, we use authoritative resources:
- popular news resources;
- thematic portals;
- industry forums;
- personal blogs and personal websites of consumers.
We promote positive content to the top of search results.
What if the negative review is on a reputable resource?
Sometimes negative content is published on a popular resource, which is almost impossible to exclude from the top 10. In this case, we are trying to contact the administration of the website on which the negative review was posted, with a request to exclude pages from the search engine index or completely remove such pages from the website.