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    Cases

    Infographic: List of works on contextual advertising from Aweb
    Author: Julia Mirnaya
    Project Development Manager
    2022-06-27

    Contextual advertising, or PPC (pay per click), is one of the most effective, fast, and reliable channels for attracting targeted traffic to your website. Sales or branding - a competent advertising campaign guarantees results.

    Setting up contextual advertising in Google Ads for a recovery-oriented drug addiction services clinic. Case of Vasilenko Medical Center.
    Author: Alexander Shilin
    Context specialist
    2022-06-15

    Almost all contextual advertising specialists who have dealt with the promotion of medical services in the Google Ads service can face moderators’ and checking bots’ “unhealthy” interest even then the directions for promotion are allowed. It leads to constant ad rejection or restriction of ad impressions.

    Since May 2018, ads for addiction services have been officially banned on Google Ads for all countries except the United States. US advertisers must be LegitScript certified and additionally certified by Google.

    Increase in the number of conversions for proctology direction
    Author: Marina Pylaeva
    Context specialist
    2022-06-07

    The Client

    Medical center "Klinika Dobrogo Doktora", which is located in a residential area of ​​Kyiv. Services provided:

    • consultation of family doctors and narrow specialists;
    • diagnostics;
    • outpatient surgery.
    Google Ads Automation: 2.4x Cost Reduction, 8.5x Increase in Conversion Rate
    Author: Galina Liman
    Head of PPC specialists
    2022-03-24

    Client

    MС “Dobrobut” is the largest network of medical clinics in Kyiv with an integrated approach to patient treatment: from laboratory diagnostics to surgical intervention.

    Medical Network “Dobrobut” has been operating since 2001, offering treatment in more than 35 highly specialized areas in 13 units located in 9 districts of Kyiv. 2,000 highly specialized employees 24/7 help people of all ages.

    More than 2x Increase in Conversions for a Local Medical Clinic
    Author: Oksana Makhinich
    PPC Specialist
    2022-03-24

    Client

    Private medical and surgical center in Dnipro provides services in surgery, oncology, urology, gynecology, traumatology, gastroenterology, ENT pathology, plastic surgery.

    By 60% Increased Revenue With Tracking the Value of Transactions
    Author: Irina Khomenko
    PPC Specialist
    2022-03-24

    Client

    ShinaDiski is an online tire and wheel shop, official dealer of Michelin, Continental, Yokohama and GoodYear brands. The company has been operating throughout Ukraine since 2007.

    In addition to selling tires and wheels, the customer provides seasonal storage of tires and tire fitting. Stationery stores of the brand are located in Kyiv and Odesa.

    Cosmetics Online Store Promotion: 1.5x Increase in ROAS Without a Decrease in Revenue and an Increase in the Budget for Сlicks
    Author: Alexander Shilin
    Context Specialist
    2022-03-23

    Client

    Online store of cosmetics and products for manicure with a network of offline stores in Kyiv. The client’s target audience at the macro level is divided into two parts: B2C (small average check, mostly one-time purchases for own use) and B2B (wholesale orders from salons and masters, with a high average check and LTV).

    Google Ads + Sex is Good - 6 Months of Deep Dive into the World of Adult Toys
    Author: Alexander Shilin
    Context Specialist
    2022-03-23

    Client

    Online store of goods for adults Sex Is Good.

    Positioning: quality sex toys at affordable prices.

    The main feature: the date of the online store launch was the same as the date of the work start. Respectively, the responsibility was twice as high since the client entrusted us with a “newborn” business.

    Before getting straight to the point, it is important to mention some of the aspects that make sex shop promotion different from any other e-commerce project.

    Promotion of the website of the medical center in the top 3 for high-frequency requests
    Author: Ekaterina Timoshenko
    Project Manager
    2022-03-21

    For the teaser image:

    • brought 46% of priority group keys to the top 3

    • increased organic traffic compared to SPY

    • 230,000+ organic users per month

    Promotion of the Dobrobut mobile application on Google Play. 100% of queries in the top 1 in 3 months
    Author: Yuri Oshapovskij
    Optimizer
    2022-03-21

    For the teaser image:

    • app rating increased from 2.6 to 4.6 points in 2 months
    • 100% of requests in the top 1 in 3 months
    • traffic increased 3+ times from 25 to 85 sessions per day

    With the growing popularity of the Android platform, the number and quality of mobile applications on Google Play are growing. The level of competition in many niches is very high. This makes it difficult to achieve your goals.

    Growth of organic traffic for the network of medical clinics from 162.5 thousand to 2.5 million visits per year
    Author: Tatyana Omelchenko
    Optimizer
    2022-03-21

    For the teaser image:

    • 118 semantic groups in progress
    • Search traffic increased from 162.5 thousand to 2.5 million in a year
    • 1700+ requests in the top 10
    Promotion of the Bosch and Siemens home appliances website to the top 3
    Author: Andrey Korchik
    Optimizer
    2022-03-21

    For the teaser image:

    • 42% of searches in the top 3 Google
    • 11+ semantic categories in progress
    • 74% of requests in the top 10

    Customer

    An online store specializing in the sale of certified Bosch and Siemens household appliances in Ukraine. One of the largest dealers of these manufacturers, with about 1000 products in more than 50 categories.

    Website promotion in a highly competitive niche (New York, USA): premium car rental
    Author: Oleg Gavryliuk
    Head of SEO
    2022-03-10

    Client

    RealCar is a premium car rental company in New York. The company offers Range Rover, Jaguar, Porsche, Maserati, BMW, Mercedes etc for rent.

    Our task

    Growth of positions and targeted organic traffic in New York for general thematic queries and specific car brands.

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